Resume

Experience

Freelance | Bay Area, CA
Creative Director & Writer | 06/2023 - Present
Partnering with agencies, startups and established companies to ideate new campaigns, produce video assets and write copy for projects of all shapes and sizes.

Alt | Creative Lead - Copy | 12/2021 - 06/2023

• Defined the voice and tone and wrote all copy at Alt, a high-growth startup focused on buying and selling alternative assets, with a focus on high-end trading cards.
• Worked across the organization to provide copy guidelines to all stakeholders.
• Did all of the company's writing, covering web, videos, social media, emails, catalogs, a newsletter, trade show collateral, investor decks and more.
• Helped grow the company from an unknown player in the trading card space to become one of the most successful auction houses in the collectibles industry.

Mekanism | Creative Director | 02/2017 - 12/2021

• CD and lead writer on the Charles Schwab account for 2+ years, with a hand in all TV spots, online ads and print work. Wrote 10+ TV spots for the award-winning "Carl the Broker" campaign, and numerous "Rules of Modern Investing" print ads, both of which used humor to break through in the wealth management space.
• Day-to-day CD on HotelTonight, Silicon Valley Bank and Sling TV.


• Worked on additional projects for Instagram, Facebook, eBay, MillerCoors, ConvertKit, Level Home, Dropbox, DripDrop and other agency clients.


• Managed and mentored numerous younger creatives, helping them grow their skills.

Freelance | San Francisco, CA Creative Director | 04/2016 - 02/2017

• Agencies: Mekanism, Argonaut, DDB SF, Doremus, Character SF, Jack Morton Worldwide, Moving Brands.
• Clients: T-Mobile, eBay, Intel, MetLife, Qualcomm, Energy Upgrade California, HP, JET.com. Cadillac, Porsche, eero, Amino, and Beepi.

BBDO New York | Creative Director | 09/2011 - 02/2016

• Creative Director on multiple award-winning campaigns for Pedigree dog food, including the groundbreaking "Feed the Good" work, which focused on dog shelters, helping countless shelter dogs get adopted, as well as the fun, "Smile, It's Dentastix Time" campaign.
• Worked with and mentored younger talent across our group's multiple accounts.
• Key player in helping BBDO win the Major League Baseball account, later creating campaigns for the All-Star Game and Postseason that were used for numerous seasons.


• Created the "Tiny Kevin Harvick" ads for Mobil1, which tested higher than any ad in ExxonMobil history, and still run in new forms to this day.
• Additional clients included HP, SAP, Pepsi and AT&T.