Brand Guideline Examples
Over the years I've worked on a number of voice & tone, and brand guidelines decks. Things that help get the organization on the same page in terms of what to say, and how to say it. These are growing increasingly important in an AI world, where it's easier than ever to create copy that kinda sounds like it's coming from the brand. With proper guidance, that "kinda" kinda goes away.
Above is a quick, one page guide for Silicon Valley Bank's IDEAS BANK HERE campaign. Below are some slides for a Voice & Tone deck I helped create for Linktree.
The next few slides are from a Brand Guidelines deck I created for Alt when I was the company's only writer.
