Facebook - Blue Couch
Facebook came to us with a complex ask: show businesses how important it was for them to advertise on Facebook Watch, the social media service's streaming video function. Ok, so that doesn't sound so complicated on the surface. But trust me, it was. The idea needed to work across print, video, digital and social, while also having an aspect that could extend to events.
Our solution was to create an incredibly large, incredibly blue couch to show how all of the audiences you used to reach on TV were now watching together. Sort of literally, sort of figuratively.
