Mobil 1 - Little Kevin
This campaign was initially written for former NASCAR driver Tony Stewart. In its original version, a miniature Tony Stewart named Tiny Stewart was hiding under the hood of a man's car to tell him, "Don't Change Your Oil," as a way to show how long Mobil 1 can last in your engine.
The good news was that this version tested better than any commercial in the history of ExxonMobil. The bad news was that after I wrote it, Tony Stewart and Mobil 1 were no longer affiliated. So goodbye Tiny Stewart, and hello, a smaller version of a different Mobil 1 sponsored NASCAR driver, Kevin Harvick.
The campaign lasted for a while, eventually including tiny versions of NBA stars Anthony Davis and Dikembe Mutombo. Ironically, they're very tall.
Creative partners: Mike Tunney, Randy Van Kleeck, Greg Ketchum, Tom Godici
