Can't Stop. Won't Stop. DripDrop.
DripDrop ORS is a powered mix you add to water in order to counteract dehydration. It tastes good. It works well. And they wanted a campaign to position themselves as a better, more extreme version of those sports drinks you're always seeing ads for.
Thanks to some excellent strategy work, I came up with the tagline "Can't Stop. Won't Stop. DripDrop." Out of it came this video, which captured extreme people doing extreme things and extremely quelling their extreme dehydration with DripDrop.
Creative partners: Jen Miller, Ingrid Oliveira, Pete Fetterling, Matt DeMilner, Tommy Means
