Pedigree - Duke's Journey
We built this website as the proof piece for Pedigree's "See What Good Food Can Do" campaign. It allowed people to use an interactive timeline to see a dog named Duke change from an emaciated stray into a happy, healthy pet. The site won two 2015 Webby Awards, including "People's Choice," was shortlisted for Storytelling and Microsite at Cannes and the Cristal Festival, and Storytelling and Web Campaign for Kinsale Sharks.
Creative partners: Lucas Owens, Banks Noel, Mike Tunney, Greg Ketchum, Tom Godici
