YES, SVB
For over 40 years, Silicon Valley Bank quietly helped fund tons of startups as they became successful businesses. Then in 2023, their name became quite well known. But SVB is still around and they needed a campaign to announce that not only were they still in business, they were stronger than ever. Hence, "YES, SVB."
These six letters work as an answer to the silent question in the heads of consumers, such as "Wait, THAT SVB?" "YES, SVB." Pumping up stats about how SVB is helping up and coming businesses with the phrase "YES, SVB" shows that the bank gets how people see them, and remains confident enough to change their minds.
