Pedigree - Good Food Launch
This :60 ad and print spread were the offline kickoff pieces for Pedigree's "See What Good Food Can Do" campaign. They feature real dogs that were adopted from shelters that participated in "The Pedigree Feeding Project," an initiative to feed shelter dogs across the country. The spot premiered during the opening ceremonies of the 2014 Winter Olympics, and provided the brand with a ton of positive buzz.